2024智慧树网课答案大学英语综合课程最新完整智慧树知到满分章节测试答案

第一章单元测试

1、问题:Generally speaking , business course involves a wide range of subjects such as marketing, finance, (), business law, business communication, economics and statistics.( )
选项：
A:information management
B:administration management
C:organization behavior
D:quantitative analysis
答案: 【
information management
administration management
organization behavior
quantitative analysis
】

2、问题:He was jailed for two years for ( ).
选项：
A:fraud
B:loyalty
C:kindness
D:deception
答案: 【
fraud
deception
】

3、问题:Fees and expenses are an important consideration in selecting a ( ) because these charges lower your returns.
选项：
A:pension fund
B:shares
C:compensation fund
D:mutual fund
答案: 【
mutual fund
】

4、问题:Intelligent on-demand products provide ( ) solutions for customers to lower cost.
选项：
A:simpler
B:faster
C:cheaper
D:complex
答案: 【
simpler
faster
cheaper
】

5、问题:( ) is completed by payment of the fee.
选项：
A:The business
B:The promotion
C:The marketing
D:The transaction
答案: 【
The transaction
】

6、问题:The bank’s credit rating has been downgraded because of concerns about ( ).
选项：
A:undercapitalization
B:deposit
C:fraud
D:deception
答案: 【
undercapitalization
】

7、问题:Whether you want to obtain part-time employment to pay college and living expenses, ( ), or start a business, you must bring something to the table that makes you different from the next person.
选项：
A:start your career as a part-time employee
B:begin to become a better-informed investor
C:begin your career as a full-time employee
D:begin to become a better-informed consumer
答案: 【
begin your career as a full-time employee
】

8、问题:For investors, studying business helps them understand the basics of business so as to better invest for the future. ( )
选项：
A:对
B:错
答案: 【
对
】

9、问题:Joe Dudley is one of the world’s most successful black business owners who is also a winner of the Horatio Alger Award—an award given to outstanding individuals who have succeeded in the face of adversity. ( )
选项：
A:对
B:错
答案: 【
对
】

10、问题:Mark Cuban started a small Internet company called Yahoo！Inc. that provided hundreds of live and on-demand audio and video programs ranging from rap music to sporting events to business events over the Internet. ( )
选项：
A:对
B:错
答案: 【
错
】

第二章单元测试

1、问题:There are four definitions of marketing in this text. ( )
选项：
A:对
B:错
答案: 【
对
】

2、问题:Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its ( ).
选项：
A:managers
B:customer
C:stakeholders
D:employees
答案: 【
stakeholders
】

3、问题:Marketing refers to the core ( ) that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.
选项：
A:benefits
B:business philosophy
C:value
D:organizational function
答案: 【
business philosophy
】

4、问题:In the following sentences, the word “charged” means “filled with a strong emotion such as indignation or nervousness” in ( )
选项：
A:a highly charged press conference
B:extra charge
C:The restaurant charged us 440 for the wine.
D:Manipulation is a charged word, especially when we talk about manipulating people.
答案: 【
a highly charged press conference
Manipulation is a charged word, especially when we talk about manipulating people.
】

5、问题:I manipulate tools in my ( ) in hopes of enticing consumer to buy my product.
选项：
A:skill
B:method
C:Ways
D:tool kit
答案: 【
tool kit
】

6、问题:The American Marketing Association defines that marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ( )
选项：
A:对
B:错
答案: 【
对
】

7、问题:Please find out the organizations that define marketing ( ).
选项：
A:American Marketing Association
B:World Marketing Association
C:Event Marketing
D:U.K.’s Chartered Institute of Marketing
答案: 【
American Marketing Association
World Marketing Association
U.K.’s Chartered Institute of Marketing
】

8、问题:The author defines marketing as the core business philosophy. ( )
选项：
A:对
B:错
答案: 【
对
】

9、问题:Which of the P is not mentioned in our text? ( )
选项：
A:Plan
B:Profit
C:Place
D:Promotion
答案: 【
Plan
】

10、问题:According to the author, what can Place do in marketing? ( )
选项：
A:Place refers to the way you choose to promote your product
B:Place refers to where and how you sell your product
C:Place refers to where and how you distribute your product
D:Place can set quality expectations.
答案: 【
Place refers to where and how you sell your product
Place refers to where and how you distribute your product
Place can set quality expectations.
】

第三章单元测试

1、问题:According to ( ), the purpose of strategy was to gain and defend some form of competitive advantage, and there are three generic forms of corporate strategy.
选项：
A:Charles W.L. Hill
B:Michael Porter
C:Clara Shih
D:William
E:Cohen
答案: 【
Michael Porter
】