2020 战略管理（梁强）(汕头大学) 最新满分章节测试答案

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本课程起止时间为:2020-03-02到2020-06-27
本篇答案更新状态:已完结

Chapter 1： Strategic Leadership： Managing the Strategy-Making Process for Competitive Advantage Chap

1、 问题:Which of these principal factors helps increase shareholder value?
选项：
A:profitability.
B:risk factors.
C:low brand awareness.
D:government regulations.
E:high production costs.
答案: 【profitability.】

2、 问题:Which of the following statements is true about competitive advantage?
选项：
A:It is unaffected by the strategies taken by the company.
B:It is considered to be sustained when it lasts for three months.
C: It exists only when the company’s profitability is greater than the ten highest grossing firms in the world.
D:It exists only when the company’s profitability is greater than the average profitability and profit growth of its rivals.
E:It is seldom affected by the business model of the company.
答案: 【It exists only when the company’s profitability is greater than the average profitability and profit growth of its rivals.】

3、 问题:Which of the following best defines shareholder value?
选项：
A:It refers to the returns that shareholders earn from purchasing shares in a company.
B:It refers to the capital invested in a company by the shareholders.
C:It refers to the efforts taken by a company to sell its shares to prospective shareholders.
D:It refers to the efforts taken by a company to buy back its shares from its shareholders.
E:It refers to the non-monetary benefits that a company provides to its shareholders.
答案: 【It refers to the returns that shareholders earn from purchasing shares in a company.】

4、 问题:Daryl works for Delta Corp. He is involved in all of the important decision-making processes of the company and is also responsible for the overall performance of the company. In the context of strategic management, Daryl is most likely to be a _____.
选项：
A:line manager
B:functional manager
C:general manager
D:production supervisor
E:project manager
答案: 【general manager】

5、 问题:Which of the following dimensions is encompassed by a company’s business model?
选项：
A:Configuring resources
B:Avoiding focus on acquiring new customers
C:Reducing emphasis on product quality
D:Maintaining high costs
E:Restricting growth
答案: 【Configuring resources】

6、 问题:Between 2005 and 2011, Blue Drinks, a multinational beverage corporation, increased its return on investment from $5 million to $25 million. The company was able to do this by expanding its product line to include a wider variety of flavors. The $20 million increase in its return on investment between 2005 and 2011 can be referred to as which of the following?
选项：
A:Shareholder value
B:Dividend payment
C:Profit growth
D:Profitability turnover
E:Risk capital
答案: 【Profit growth】

7、 问题:Which of the following statements is true about nonprofit organizations?
选项：
A:They compete with each other for resources.
B:Their ultimate aim is to maximize shareholder value in order to attract risk capital.
C:Their managers do not need to develop careful strategies, because making a profit is not the organization’s goal.
D:They do not have to worry about exceeding budgets.
E:They seldom set any performance goals like profit-making organizations do.
答案: 【They compete with each other for resources.】

8、 问题:Which of the following statements is true about strategic leadership?
选项：
A:It is the primary responsibility of the functional managers of an organization.
B:It does not take into account the task of maximizing shareholder value.
C:It is involved with making decisions regarding how to create a competitive advantage.
D:It is a concept that does not apply to multidivisional companies with several business units.
E:It is essentially about supervising workers at a manufacturing unit of an organization.
答案: 【It is involved with making decisions regarding how to create a competitive advantage.】

9、 问题:_____ refers to the investment that shareholders make in a company that cannot be recovered if the company fails and goes bankrupt.
选项：
A:Profitability
B:Shareholder value
C:Debt
D:Risk capital
E:Dividend payments
答案: 【Risk capital】

10、 问题:Which of the following is the organization’s principal general manager?
选项：
A:Line manager
B:Marketing division head
C:CFO
D:CEO
E:Sales manager
答案: 【CEO】

11、 问题:Within a diversified company, the responsibilities of corporate-level strategic managers include:
选项：
A:supervising production at the manufacturing units of the company.
B:compiling sales reports, company costs, employee productivity and calculating the employee turnover rate.
C:responding to employee complaints on a daily basis.
D:providing leadership for the entire organization and allocating resources among its different business areas.
E:maintaining records of transactions with suppliers.
答案: 【providing leadership for the entire organization and allocating resources among its different business areas.】

12、 问题:Philip oversees the processes of the research and development department of his company. He is responsible for all of the activities and tasks undertaken by the department. In the context of strategic management, Philip is most likely to be a _____.
选项：
A:corporate-level general manager
B:functional manager
C:managing director
D:CEO
E:business development manager
答案: 【functional manager】

13、 问题:In the context of strategic management of a company, _____ have profit-and-loss responsibility for a product, a business, or the company as a whole.
选项：
A:line managers
B:functional managers
C:general managers
D:government regulators
E:marketing managers
答案: 【general managers】

14、 问题:Which of the following statements is true about functional-level managers?
选项：
A:They oversee the operation of an entire company or division.
B:Their sphere of responsibility is generally confined to one organizational activity.
C:Their activities and roles have no importance in realizing the strategic goals of an organization.
D:They provide a link between the people who oversee the strategic development of a firm and those who own the firm.
E:They occupy the apex of decision-making within an organization.
答案: 【Their sphere of responsibility is generally confined to one organizational activity.】

15、 问题:Roza Munoz oversees the overall operations of Maxwell Coffee House which is one of the divisions of Kraft Foods Company. Roza is also responsible for the overall performance of the business division. Which of the following is not likely to be one of Roza’s responsibilities?
选项：
A:Turning corporate-level strategy into action
B:Defining Kraft Food’s mission statement
C:Deciding how to compete in the coffee industry
D:Supervising functional-level managers
E:Developing a business-level strategy
答案: 【Defining Kraft Food’s mission statement】

16、 问题:The first component of the strategic management process is:
选项：
A:crafting the organization’s mission statement.
B:coming up with a damage control plan.
C:analyzing the macroenvironment.
D:determining the firm’s employee turnover rate.
E:deciding on a fit between the organization’s strengths and weaknesses and the environment’s opportunities and threats.
答案: 【crafting the organization’s mission statement.】

17、 问题:Strategy formulation refers to the:
选项：
A:task of executing corporate- and business-level plans.
B:process by which strategies are put into acti
C:design of organizational structures and control systems.
D:implementation of emergent strategies.
E:analyzing an organization’s external and internal environment and then the process of selecting an appropriate strategy.
答案: 【analyzing an organization’s external and internal environment and then the process of selecting an appropriate strategy.】

18、 问题:Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who actually bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as something that people of all ages would enjoy. The company’s decision to modify its product positioning demonstrates:
选项：
A:downsizing strategy.
B:emergent strategy.
C:deliberate strategy.
D:concurrency control strategy.
E:unrealized strategy.
答案: 【emergent strategy.】

19、 问题:Which of the following is not a characteristic of well-constructed goals?
选项：
A:They provide a means by which the performance of managers can be evaluated.
B:They are lengthy and wordy.
C:They specify a time period.
D:They are challenging but realistic.
E:They address critical issues.
答案: 【They are lengthy and wordy.】

20、 问题:A company, at its inception, states that its goal is “to provide the best customer service possible.” Which of the following best describes this objective?
选项：
A:The company’s emergent strategy
B:The company’s corporate structure
C:The company’s HR strategy
D:The company’s mission statement
E:The company’s damage control plan
答案: 【The company’s mission statement】

21、 问题:A strategy can be defined as a set of related actions that managers take to increase their company’s performance.
选项：