2020 市场营销英语(衢州学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-17到2020-07-30
本篇答案更新状态:已完结

Chapter 1 Marketing Basics Exam： Chapter 1

1、 问题:Advertising and selling are only the tip of the marketing______
选项：
A:hamburger
B: ice cream
C: iceberg
D:sandwich
答案: 【 iceberg】

2、 问题:The goal of marketing is to create value for customers in order to __ value (in monetary terms) from customers in return.
选项：
A:keep
B:capture
C:take
D:move
答案: 【capture】

3、 问题:In a narrower business context, marketing involves building profitable, _exchange relationships with customers.
选项：
A:value-taken
B:value-token
C:value-laden
D:value-chosen
答案: 【value-laden】

4、 问题:Business will ultimately _ the rewards of value from consumers in the forms of sales, profits and long-term customer equity.
选项：
A:treat
B:see
C:deliver
D:reap
答案: 【reap】

5、 问题:Marketing can be defined as the __ by which businesses create value for customers and build strong relationships to capture value from customers in return.
选项：
A:result
B:process
C:stage
D:point
答案: 【process】

6、 问题:In this digital age, the way we communicate, access and share information, enjoy entertainment and do shopping have been totally ___ and reshaped.
选项：
A:altered
B:toppled
C:changed
D:adjusted
答案: 【toppled】

7、 问题:Though the post-recession recovery brings __ back to consumers, they still tend to buy less, spend less and save more.
选项：
A:profits
B:benefits
C:advantages
D:means
答案: 【means】

8、 问题:After the 2008 financial tsunami and its aftermath, consumers are moving from mindless to __ consumption.
选项：
A:mindful
B:meaningful
C:positive
D:practical
答案: 【mindful】

9、 问题:Marketing is more concerned with creating, building, ___ and __ relationships with customers.
选项：
A:gaining
B:maintaining
C:enhancing
D:increasing
答案: 【maintaining;
enhancing】

10、 问题:Marketers seem to know everything about you, from your habits to your preferences. They reach you _, ___ and _.
选项：
A:directly
B:personally
C:interactively
D:promptly
答案: 【directly;
personally ;
interactively】

11、 问题:Deficiency needs include:
选项：
A:Esteem needs
B:Friendship and love
C:Security needs
D:Physiological needs
答案: 【Esteem needs;
Friendship and love;
Security needs;
Physiological needs】

12、 问题:Safety needs include:
选项：
A:Physical safety
B:Financial security
C:Savings account
D:Disability accommodations
答案: 【Physical safety;
Financial security;
Savings account;
Disability accommodations】

13、 问题:Today, companies are sourcing more supplies and components abroad and developing new products for specific market. The key words here are:
选项：
A:globalization
B:global sourcing
C:localization
D:foreignization
答案: 【globalization;
global sourcing ;
localization】

14、 问题:When it comes to making purchasing decisions, consumers tend to stress more on features like ___, _ and ______.
选项：
A:value-for-money
B:practicality
C:attractiveness
D:durability
答案: 【value-for-money;
practicality ;
durability】

15、 问题:Traditionally, many people think of marketing as only advertising and selling. But in this new century, marketing must be understood in the sense of satisfying customer needs.
选项：
A:正确
B:错误
答案: 【正确】

16、 问题:In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.
选项：
A:正确
B:错误
答案: 【错误】

17、 问题:What marketers need to do is to construct a seller-driven marketing strategy.
选项：
A:正确
B:错误
答案: 【错误】

18、 问题:The ultimate purpose of developing new products is to satisfy customer needs.
选项：
A:正确
B:错误
答案: 【正确】

19、 问题:The need for self-actualization is placed at the middle of Maslow’s Hierarchy of Needs.
选项：
A:正确
B:错误
答案: 【错误】

20、 问题:If these ‘deficiency needs’ are not met, the individual will feel anxious and tense.
选项：
A:正确
B:错误
答案: 【正确】

21、 问题:Needs of different levels should be met one by one, level by level.
选项：
A:正确
B:错误
答案: 【错误】

22、 问题:Humans need to feel a sense of belonging and acceptance among their social groups, regardless whether these groups are large or small.
选项：
A:正确
B:错误
答案: 【正确】

23、 问题:Belonging needs may overcome the physiological and security needs, depending on the strength of the peer pressure.
选项：
A:正确
B:错误
答案: 【正确】

24、 问题:People often engage in a profession or hobby to gain recognition and respect.
选项：
A:正确

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