2020 商务英语(黄冈师范学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-17到2020-06-30
本篇答案更新状态:已完结

1. Production, Product and Marketing 1测试题

1、 问题:In economics production just means the manufacturing of physical goods with exchange value.It doesn’t include the provision of services.
选项：
A:正确
B:错误
答案: 【错误】

分析：【In economics production means the creation or manufacture for sale of goods and services with exchange value.】

2、 问题:The basic factors of production in an economy include labor, capital, and natural resources.
选项：
A:正确
B:错误
答案: 【正确】

3、 问题:Products generally fall into two categories: consumer products and industrial products.
选项：
A:正确
B:错误
答案: 【正确】

4、 问题:The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company. 
选项：
A:正确
B:错误
答案: 【错误】
分析：【The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas. The major sources of new product ideas include internal sources, customers, competitors, distributors and suppliers.】

5、 问题:A product life cycle refers to the time period of producing a product from beginning to end.
选项：
A:正确
B:错误
答案: 【错误】
分析：【A product life cycle refers to the time period between the launch of a product into the market till it is finally withdrawn from the market.】

6、 问题:Marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities. 
选项：
A:正确
B:错误
答案: 【正确】

7、 问题:An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:The marketing mix is the set of ideas that the firms have in doing its marketing. 
选项：
A:正确
B:错误
答案: 【错误】
分析：【The marketing mix is the set of marketing tools that the firms use to pursue its marketing objectives in the target market.】

9、 问题:The function of marketing is only about selling and buying of products or services.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The functions of marketing are embodied in the economic activities related to the transfer of property right, selling and buying, the transport and storage of goods, distribution, packaging, financing and procurement.】

10、 问题:Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers. 
选项：
A:正确
B:错误
答案: 【正确】

2. Organizational Structure & Recruiting and Training Employees 2测试题

1、 问题:Organizational structures should be shaped and implemented for the primary purpose of making more money for the company.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Organizational structures should be shaped and implemented for the primary purpose of facilitating the achievement of organizational goals in an efficient manner.】

2、 问题:Employees within a functional department of an organization tend to perform a specialized set of tasks, for instance, the engineering department would be staffed only with engineers. 
选项：
A:正确
B:错误
答案: 【正确】

3、 问题:The virtual structure is a special form of boundaryless organization . A virtual organization does not physically exist, but enabled by software to exist.
选项：
A:正确
B:错误
答案: 【正确】

4、 问题:There is one structure, set of systems, or method of staffing that is appropriate for all organizations.
选项：
A:正确
B:错误
答案: 【错误】
分析：【There is no one structure, set of systems, or method of staffing that is appropriate for all organizations.】

5、 问题:The formal organization is the network of social interactions among its employees.The informal organizations can be seen and represented in chart form. 
选项：
A:正确
B:错误
答案: 【错误】
分析：【The formal organizations can be seen and represented in chart form. The informal organization is the network of social interactions among its employees.】

6、 问题:There are two broad categorizations of recruitment: internal recruitment and external recruitment.
选项：
A:正确
B:错误
答案: 【正确】

7、 问题:Recruitment at schools and universities is most appropriate when the vacant positions are high level like senior management positions. 
选项：
A:正确
B:错误
答案: 【错误】
分析：【Recruitment at schools and universities is most appropriate when the vacant positions are entry level i.e. trainee level, apprentice positions etc.】

8、 问题:Employment agencies or executive recruiters are sometimes simply known as “head hunters” and their main job includes searching for the right candidate to fill a vacant position existing in a firm. 
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:Training should be limited to new employees only. 
选项：
A:正确
B:错误
答案: 【错误】
分析：【It is important to note that contrary to popular belief, training should not be limited to new employees only.】

10、 问题:There are two primary training approaches which organizations may adopt in respect to new employee: on-the-job training and off-the-job training. 
选项：
A:正确
B:错误
答案: 【正确】

3. Employee Motivation and Corporate Culture 3测试题

1、 问题:Intrinsic motivation is based on taking pleasure in an activity rather than working towards an external reward. Extrinsic motivation refers to the performance of an activity in order to attain an outcome.
选项：
A:正确
B:错误
答案: 【正确】

2、 问题:Money is the only factor that can be used in motivating employees.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Money is not the only factor that can be used in motivating employees. Other factors include interesting work, comfortable working environment and so on.】

3、 问题:At the very top of Maslow’s hierarchy of five needs is our human need for “safety”.
选项：
A:正确
B:错误
答案: 【错误】
分析：【At the very top of Maslow’s hierarchy of five needs is our human need for “self actualization”.】

4、 问题:Employees often find interaction and communication with and attention from senior and executive managers motivational. 
选项：
A:正确
B:错误
答案: 【正确】

5、 问题:Recognition of employees’ performance is high on the list of employee needs for motivation.
选项：
A:正确
B:错误
答案: 【正确】

6、 问题:Corporate culture is the collective behavior of people that are part of an organization, it is also formed by the organization values, visions, norms, working language, systems, and symbols, and it includes beliefs and habits.
选项：
A:正确
B:错误
答案: 【正确】

7、 问题:The values of a corporate culture can only influence the top managers’ behaviors.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The values of a corporate culture influence the ethical standards within a corporation, as well as managerial behaviors and ordinary employees’ behaviors .】

8、 问题:A strong corporate culture exists where staff respond to stimulus because of their respect to organizational values.Conversely, there is weak culture where there is little respect to organizational values and strict control must be exercised.
选项：
A:正确