2022知到答案 Marketing(市场营销学) 最新完整智慧树知到满分章节测试答案

第一章 单元测试

1、 问题:

The core of marketing is:

选项：
A:Production
B:Allocation
C:Transaction
D:Promotion
答案: 【
Transaction
】

2、 问题:

The benefits that products offer relative to the cost of the products is called:

选项：
A:Transaction
B:Value
C:Price
D:Needs
答案: 【
Value
】

3、 问题:

The three main elements of market inlcude:

选项：
A:Some needs
B:People with unmet needs
C:Some physical space
D:Ability to purcahse
E:Intention or desire to purchase
答案: 【
People with unmet needs
Ability to purcahse
Intention or desire to purchase
】

4、 问题:

A product can satisfy functioanl needs or symbolic needs, but not both.

选项：
A:对
B:错
答案: 【
错
】

5、 问题:

A fundamental task of marketing is to discover and satisfy customer needs. 

选项：
A:对
B:错
答案: 【
对
】

第二章 单元测试

1、 问题:

The first step in annual planning and control is (    ).

选项：
A:Set the goals 
B:Evaluate progress of implementation
C:Specify implementation tasks
D:choose the target markets
答案: 【
Set the goals 
】

2、 问题:

(    ) is the most common way of organizing marketing function. 

选项：
A:Organziation by funcition
B:Organizatipon by product
C:Organization by brand
D:Organization by management
答案: 【
Organziation by funcition
】

3、 问题:

The ways of organizing the markeitng department include (    ).

选项：
A:Organziation by funcition
B:Organizatipon by product
C:Organization by brand
D:Organization by geographic region
E:Organization by market management
答案: 【
Organziation by funcition
Organizatipon by product
Organization by brand
Organization by geographic region
Organization by market management
】

4、 问题:

The essence of marketing organization is about how to allocate human resources. 

选项：
A:对
B:错
答案: 【
错
】

5、 问题:

Generally speaking, span of control and chain of command are positively correlated. 

选项：
A:对
B:错
答案: 【
错
】

第三章 单元测试

1、 问题:

All of the following are macro-environment factors EXCEPT: 

选项：
A:Cultural
B:Competition
C:Demographic
D:Social
E:Economic
答案: 【
Competition
】