2024智慧树网课答案 国际市场营销学（青岛黄海学院） 最新完整智慧树知到满分章节测试答案

第一章 单元测试

1、 问题:

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

选项：
A:对
B:错
答案: 【
错
】

2、 问题:

The business activities of international marketers are not affected by competition in their domestic market.

选项：
A:对
B:错
答案: 【
错
】

3、 问题:

With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as: 
 

选项：
A:

Level of technology

Level of technology

controllable elements

B:uncontrollable elements
C:predicatable elements
D:demographic elements
答案: 【
uncontrollable elements
】

4、 问题:

_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.  

选项：
A:Nativism
B:Holism
C:Self-reference criterion
D:Segreation
答案: 【
Self-reference criterion
】

5、 问题:

Which of the following is closely related to the self-reference criterion?  

选项：
A:Differentiation
B:Marketing mypoia
C:Ethnocentrism
D:Multiculturalism
答案: 【
Ethnocentrism
】

第二章 单元测试

1、 问题:

Geographical location plays a part in access to

选项：
A:economics
B:markets
C:people
D:politics
答案: 【
markets
】

2、 问题:

Which of the following arguments regarding the need for protectionism is recognized by economists as valid?

选项：
A:Need to keep money at home
B:Encouragement of capital accumulation
C:Protection of an infant industry
D: Conservation of natural resources
答案: 【
Protection of an infant industry
】

3、 问题:

The Principles of The Belt and Road are including

选项：
A:The Belt and Road Initiative is in line with the purposes and principles of the UN Charter
B:The Initiative is open for cooperation
C:The Initiative is harmonious and inclusive
D: The Initiative follows market operation
答案: 【
The Belt and Road Initiative is in line with the purposes and principles of the UN Charter
The Initiative is open for cooperation
The Initiative is harmonious and inclusive
 The Initiative follows market operation
】

4、 问题:

Countries along the Belt and Road have their own resource advantages and their economies are mutually complementary. 

选项：
A:对
B:错
答案: 【
对
】

5、 问题:

Climate is one of the most important factors in development is geography.

选项：
A:对
B:错
答案: 【
对
】

第三章 单元测试

1、 问题:

With which of the following would the phrase “Buy American” be most closely associated?

选项：
A:Socialism
B:Communism
C:Nationalism
D:Mercantilism
答案: 【
Nationalism
】