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本课程起止时间为:2020-02-22到2020-07-01
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【作业】Unit 4 Product Writing Exercises 4:Write a short essay on the topic of What Makes Good Advertise

1、 问题:Write a short essay on the topic of What Makes Good Advertisements according to the following information. 1.  广告在日常生活中变得越来越重要;2.  传统广告重在传达产品信息,现代广告力求树立品牌形象;3.  怎样的广告才是好的广告。(品牌形象:brand identity)
评分规则: 【 内容: 1.优  7分       立意清晰,中心突出;        2. 良  5-6分   立意基本清晰,中心明确;        3.中  3-4分    立意有一定新意、涉及到一定层次;中心较为明确;        4. 差  1-2分   中心不清晰,立意平淡;        5.       0 分     所传达的信息或所写内容太少,无法评价;内容与要求无关或无法辨认。
语言: 1. 优  7分              使用丰富的语法结构和词汇;语言自然流畅,无或极少语法、拼写等错误;         2. 良  5-6分          使用较丰富的语法结构和词汇,有少量语法、拼写等错误;                                     语言基本正确,只有在使用较难结构或词汇才有个别错误;         3. 中  3-4分          语法结构和词汇能满足任务的要求;有一些语法及词汇错误,但不影响理解;         4. 差  1-2分    语法项目和词汇的使用极其单调;语言错误多,语言运用能力差;         5.      0 分            所传达的信息或所写内容太少,无法评价;内容与要求无关或无法辨认。
结构: 1.  优  4分             有效地采用了多种衔接手法,文字连贯,层次清晰;         2.  良  3分            采用了适当的衔接手法,层次清晰,组织较严密;         3.  中  2分            采用了简单的衔接手法,内容较连贯,层次较清晰;         4.  差  1 分           未采用恰当的衔接手法,内容不连贯,缺少组织、分段;         5.       0 分           所传达的信息或所写内容太少,无法评价;内容与要求无关或无法辨认。

Unit 4 Product Test 4

1、 问题:Task 1    Complete each statement by choosing the appropriate answer from the four choices marked A, B, C and D. The doctor is respected by his               for his wonderful skill.
选项:
A:job
B:work
C:labor
D:profession
答案: 【profession

2、 问题:There are no tickets               for tomorrow’s performance.
选项:
A:available
B:useful
C:practical
D:convenient
答案: 【available

3、 问题:Through long power lines electricity goes                .
选项:
A:to the place needed
B:there it is needed
C:where it is needed
D:which it is needed
答案: 【where it is needed

4、 问题:Most teachers agree that bright colors are               to children.
选项:
A:attracted
B:attractive
C:attributed
D: contributing
答案: 【attractive

5、 问题:Our neighbors are going downtown              bus instead of                their bikes.
选项:
A:by; by
B:on; by
C: by; in
D:by; on
答案: 【by; on

6、 问题:The               of these British stamps took David eight years.
选项:
A:collector
B:collective
C:collection
D:combination
答案: 【collection

7、 问题: —Which               , juice or ice cream?—                 will do.
选项:
A:had you better eat; Both
B:would you like; All
C:do you like most; None
D:would you like; Either
答案: 【would you like; Either

8、 问题:Like most love stories, their               also experienced many ups and downs.
选项:
A:romance
B:Rome
C:removal
D:roman
答案: 【romance

9、 问题: More than one teacher                    told him it is important to learn English well if he                abroad.
选项:
A:had; will go
B: has; wants to go
C:has; want to go
D: have; shall go
答案: 【 has; wants to go

10、 问题:After several changes, his original                of what the product should look like was lost.
选项:
A:visit
B:voice
C:vision
D:video
答案: 【vision

11、 问题: Where was it               the road accident happened yesterday?
选项:
A:when
B:that
C:which
D:how
答案: 【that

12、 问题:The designer spent several hours               his potential client on designing a sofa bed.
选项:
A:to engage in
B:to engage with
C:engaging in
D:engaging with
答案: 【engaging with

13、 问题: Their coach suggested the sports meeting be               because of the bad weather.
选项:
A:put off
B:put up
C:put down
D:put away
答案: 【put off

14、 问题:Some stars are not               to the naked eye.
选项:
A:visible
B:evident
C:outstanding
D:certain
答案: 【visible

15、 问题:—Where’s Nancy, do you know?—Oh,               to hospital.
选项:
A:she’s taken
B:she’ll be taken
C:she’s been taken
D:she’ll take
答案: 【she’s been taken

16、 问题:It’s not a good choice to               these products at such high costs.
选项:
A:purchase
B:persuade
C:pursue
D:pollute
答案: 【purchase

17、 问题:—Do you know why your friend hasn’t turned up yet?—Sorry, I don’t know             .
选项:
A:what is the matter
B:how matters stood
C:what the matter is
D:how is the matter
答案: 【what is the matter

18、 问题:A               skin is easily damaged by too much sunshine.
选项:
A:sensory
B:sensitive
C:sensible
D:secure
答案: 【sensitive

19、 问题:—My God! I have to walk home now, because I just missed the bus.—That’s too bad. You               it had you set out a bit earlier.
选项:
A:should have caught
B:had caught
C:would have caught
D:could catch
答案: 【would have caught

20、 问题:The teacher’s advice would be                valuable to John who is now at a loss as to what to do first.
选项:
A:excessively
B:extensively
C:exceedingly
D:excellently
答案: 【exceedingly

21、 问题:Task 2    Fill in each blank with the proper form of the words or phrases given below. inspireevokehonorcaptivatedistantfillstriveso thatat a timevarious types of He was                    with an award for excellence in product development.
答案: 【honored
分析:【honored,honor的被动语态。他因为在产品开发中的卓越表现而受到奖励。

22、 问题:The project manager told him that the vacancy                     .
答案: 【had been filled
分析:【had been filled,fill的过去完成时和被动语态。项目经理告诉他空缺的职位已经被人填补了。

23、 问题:There are                  products on show at the Shenzhen Hi-tech Fair.
答案: 【various types of
分析:【various types of,深圳高科技交易会上展出了各种各样的产品。

24、 问题:Speak clearly and slowly,                      these foreign tourists may understand you.
答案: 【so that

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