2020 商务英语阅读II(齐鲁师范学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-22到2020-07-12
本篇答案更新状态:已完结

Unit 1 Marketing Unit 1 Quiz on Vocabulary

1、 问题:They think that pharma companies simply manufacture these drug and then charge exorbitant prices for them.
选项：
A:produce
B:sell
C:supply
D:buy
答案: 【produce】

2、 问题:We have to keep investing in the development of every available source of American-made energy.
选项：
A:reliable
B:suitable
C:valid
D:identifiable
答案: 【valid】

3、 问题:The boy ushered the patron to a reserved seat.
选项：
A:friend
B:partner
C:investor
D:customer
答案: 【customer】

4、 问题:Climbing the next ridge, I finally caught a glimpse of what I had come for.
选项：
A:glance
B:stare
C:gaze
D:glare
答案: 【glance】

5、 问题:The recent decline in gasoline consumption is my first example that there is hope.
选项：
A:water
B:gas
C:electricity
D:heat
答案: 【gas】

6、 问题:Capital gains rises 33% from 15% to 20%, still a bargain if there are capital gains.
选项：
A:special
B:contract
C:treaty
D:agreement
答案: 【agreement】

7、 问题:This is about more than simply a financial transaction, one company taking over another.
选项：
A:transition
B:transmission
C:transformation
D:trade
答案: 【trade】

8、 问题:The company’s two strongest intangible assets are its technology and how it manages its alliances.
选项：
A:fictitious
B:monetary
C:profitable
D:invisible
答案: 【invisible】

9、 问题:But I think of airlines as packagers of seats, a perishable commodity like bananas.
选项：
A:soft
B:popular
C:stale
D:promising
答案: 【stale】

10、 问题:Supporters were encouraged to bring along canned food and essential supplies to help those trapped.
选项：
A:important
B:handy
C:portable
D:expensive
答案: 【important】

11、 问题:Reducing and controlling fear is a very difficult thing to achieve when you  ________ new, exciting and different challenges. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【are surrounded by】

12、 问题:But I learned something every time I ________ an exam, and to me, that’s one of the best things about certification. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【prepared for】

13、 问题:Unlike vocational skills that ________ person to person, everyone can improve their attitude. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【vary from】

14、 问题:This patient should ________ the others. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【be separated from】

15、 问题:It’s wet and rains a lot but right now, it’s the golden season to ________ there. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【take a tour】

16、 问题:We have not ________ any issues throughout our evaluation. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【come across】

17、 问题:Its product line ______ televisions, digital cameras, MP3 players, DVD players and videocassette recorders. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【consists of】

18、 问题:You can ________ and off access to any of these groups. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【turn on】

19、 问题:They ________ decisions on strategy and territory. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【(以下答案任选其一都对)are involved in;
were involved in】

20、 问题:It takes about 365 days for the earth to make a complete revolution around the sun.  ________, the moon takes 29 days or so to make a complete cycle around the earth. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【In contrast】

Unit 1 Marketing Unit 1 Quiz on Cloze

1、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:sure
B:ensure
C:certain
D:certainly
答案: 【ensure】

2、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:believed
B:conceited
C:conceived
D:produced
答案: 【conceived】

3、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:future
B:rich
C:poor
D:potential
答案: 【potential】

4、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:limited
B:unlimited
C:definite
D:undefined
答案: 【limited】

5、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:kinds
B:styles
C:prices
D:products
答案: 【styles】

6、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:packaging
B:future
C:product
D:market
答案: 【packaging】

7、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:doubted
B:tested
C:limited
D:sold
答案: 【tested】

8、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:achieve
B:reach
C:maintain
D:remain
答案: 【achieve】

9、 问题:    Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to  1  their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is  2 .    Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among  3  buyers. If the interest level is high, marketers may then sell products on a  4  basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what  5 , sizes, flavors and scents they should sell and the  6  designs they should use. Consumers have much input in these decisions.      Price is also  7  through focus groups and surveys. Companies must know the optimal price to sell their products to  8  maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never  9 , they must  10  how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A:found
B:devastated
C:associated